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RESPONSE LISTS
Response lists
provide you with highly targeted consumers and businesses
that have demonstrated their responsiveness to direct
mail offers.
The names of companies
and individuals on these files come from a variety of
sources including survey responses, catalogs, mail-order
product purchases, sweepstakes responses, information
inquiries and magazine and trade publication subscriptions.
You can identify
consumers and businesses whom most likely would want the
products and services you offer based on their previous
responses to similar products and services.